With over 200 million active monthly users, Instagram has claimed its spot as the top social media platform. So, why not put the power of this mighty visual medium to work for your real estate business? Here are 5 ways to utilize Instagram to increase business!
- Post Regularly
Real estate agents and brokerages alike have started marketing on Instagram and have found massive success. But before consumers reach out to you and make a connection, give them a reason to. Is the area you serve close to them? Whether it’s location or skills, people want to learn more about you. Create a social calendar in advance, when the day comes, you’re ready to post!
- Give a Sneak Peek into Your Business
Whether it’s a look inside your office, the city you work in or a picture of your administrative assistant, use Instagram to give a behind-the-scenes look into your business. Everyone loves having a window into the lives of others, hence the popularity of social media. It’s a perfect way to create a more intimate relationship between you and your clients.
- Give a Unique Perspective
Instagram is a great place to highlight what makes a home or neighborhood so special. Next time you post a listing, consider using the multiple photos feature and include surrounding areas and amenities close by that amp up the homes selling points: transit, schools, and parks. Stay away from the typical shots that include the front of the house and instead capture the unique backyard oasis or cool mancave. Buyers want to grab a sneak peek before requesting a showing. Give them insight into the factors that make the home or area unique.
When you share images, add them to the Instagram Photo Map. This feature allows you to geotag your image location and share the specific site where the photo was taken. Your followers will then be able to locate exactly where a place is and also attract new consumers looking up specific addresses. This is an excellent way to create relevance within a community and build credibility as the go-to agent within an area.
- Create Vibrant Videos
Instagram video is a fantastic way to showcase your business. Your video can be anywhere from 3 to 15 seconds long and include anything from your latest listing to a local event. When done right, video tours can be extremely effective in helping potential buyers decide if they’re interested or not, which helps save your time and theirs.