Agent Spotlight: Larry Lawfer

RE/MAX of New England would like to recognize Larry Lawfer from RE/MAX Landmark in Wellesley, MA as the Agent of the Month!

Larry joined RE/MAX 18 months ago. He previously owned a marketing and video production company: YourStorys. Larry has always been an involved and contributing member of his communities. As a REALTOR, Larry uses his skill sets in marketing on a daily basis. Since joining RE/MAX Landmark, he has completely immersed himself in what RE/MAX has to offer, taking advantage of all of the resources and technology suite tools. He mainly uses the Design Center and LeadStreet – two fundamental branding and lead generating tools that support his business.

One of the many things that Larry does to grow relationships and establish himself as an expert in the industry is sending out a personalized monthly e-newsletter, which is hosted within the Design Center. This resource helps his brand image look clean, clear and consistent. He writes about intriguing market trends and opportunities available for buyers, sellers and investors. This e-newsletter is an engagement tool for potential and past clients; it’s all about sharing valuable information to build long-term relationships.

Please feel free to reach out to Larry if you’d like to share ideas about tools, techniques and content. We know Larry will continue achieve amazing milestones with RE/MAX, while successfully branding and marketing himself to build his business clientele!

Larry Lawfer
RE/MAX Landmark
462 Washington Street
Wellesley, MA 02482
(781) 235 – 5590

Agent of the Month: Larry Lawfer

Larry Lawfer

April’s Agent of the month is from RE/MAX Landmark in Milton, MA, Larry Lawfer.  Larry was recently awarded Ambassador status with Active Rain, he is the only person awarded this status in the state of Massachusetts!  Active Rain is a technology and media company operating one of the largest and most active social networks in the real estate space.  Through Active Rain, Larry writes daily about best practices, techniques and tips for buying and selling real estate and also shares up-to-date market share reports. Ambassador status is given to real estate professionals who demonstrate through blogging, commenting and community service that they are an asset to the profession.

Larry began using video on the web back in 2001.  He was part of the PodCamp Boston Community back in 2005 which has since gone worldwide.  Over the past couple years as social media has become increasingly popular, Larry has stayed current on all platforms.  Since he joined the real estate profession two years ago, he realized the huge opportunity social media had in real estate.  “Social media has been instrumental in building my reputation, my reach, my credibility and my name recognition.  Social media is a way to gather friends, prospects and your clients and share them on an ongoing basis what is happening in the real estate world” Larry said.

Larry is obviously a huge proponent on the use of social media.  He explains “Blogging and social media are tools every agent should use.  Without these tools agents will see a decrease in their business moving forward.  There is a huge percentage of people who are looking to buy houses on one social media platform or another.  You absolutely need to be there for these people as they begin their search.  It is the same work we as real estate professionals have always done, having conversations with people, now we do it through social media.  The work hasn’t changed, just the tools do the work.”

New to real estate, Larry became a realtor in 2009 and joined RE/MAX just last year.  He is a residential and commercial real estate profession who also has his International Real Estate Specialist designation.  Larry works in and around the Boston area servicing Milton, Brockton, Abington, Rockland, Whitman and Easton MA.

If you would like to contact Larry, he can be reached at:

Larry Lawfer
RE/MAX Landmark
(972) 322-7776