Marketing Communications Manager
RE/MAX of New England
Yesterday, over 90 RE/MAX Associates and members of the RE/MAX of New England team, including myself, attended the Collection Speaker Series event at the Mandarin Hotel in Boston, MA. David Collins, luxury expert and Found of Real Marketing, discussed how to successfully brand and market properties in the high-end market. I listened attentively to David’s entire presentation, and wrote down a few key takeaways I’d like to share with you:
1. Content and consistency are the most important elements with marketing yourself in the high-end market (and really any market)
2. It’s a necessity to personalize everything, even your call to action
3. It’s important not to dilute your brand, meaning if you brand yourself as an expert in the luxury market, you should not be using the same marketing materials for the low to mid range listings
4. To attract high-end buyers and sellers you need to dress for success
According to David Collins, if you follow his general guidelines then you will have unprecedented success. Just remember that in order to be successful in the luxury Real Estate market requires different strategies and a different mindset!
If you’d like to see his presentation, please email me. I’d be happy to share it with you!